Over 80% of kids who have used tobacco started with a flavored product.

Over 80% of kids who have used tobacco started with a flavored product.

Over 80% of kids who have used tobacco started with a flavored product.

Tobacco companies hook our kids with enticing flavors like gummy bear, cotton candy, mango and “smooth menthol.” Los Angeles leaders can protect our kids by ending the sale of all flavored tobacco products – including flavored e-cigarettes, cigars and menthol cigarettes.

ABOUT THE CAMPAIGN

California has made tremendous progress in reducing the high school smoking rate to a historic low of 2%. Yet 10.9% now use e-cigarettes. And right here in Los Angeles, more than one third of high school students have tried e-cigarettes.

In fact, youth e-cigarette use has skyrocketed to what the Surgeon General and FDA have called “epidemic” levels. In 2018 alone, e-cigarette use among U.S. high school students jumped by 78 percent. The main cause of the problem is Juul, a sleek, high-tech e-cigarette that looks like a USB flash drive – and is small and easy to hide, comes in sweet flavors that entice kids and delivers a powerful nicotine hit. One Juul pod delivers as much nicotine as a pack of 20 cigarettes.

But Juul isn’t the only problem. There are now over 15,500 e-cigarette flavors and 200 cigar flavors, and more keep coming. These flavored tobacco products undermine LA’s efforts to reduce youth tobacco use:

81% of kids who have used tobacco started with a flavored product.

97% of youth e-cigarette users have used a flavored product in the past month.

Tobacco companies also continue to aggressively market menthol-favored cigarettes to kids, African-Americans and other demographic groups as they have for decades. Youth smokers are more likely to use menthol cigarettes than any other age group. Menthol cigarettes pose a tremendous public health threat – they make it easier to start and harder to quit smoking. African Americans smoke menthol cigarettes at high rates and quit smoking at lower rates, and African-American men have high death rates from lung cancer. That’s why the NAACP and others want to restrict the sale of menthol cigarettes – because they hurt black communities especially.

Los Angeles can protect our kids by ending the sale of all flavored tobacco products, one of the most promising ways to prevent the industry from addicting our kids.

GET THE FACTS

9

83%

of high school tobacco users in Los Angeles County use flavored tobacco products.

9

57.9%

of Los Angeles youth cigarette smokers have used menthol cigarettes in the last 30 days.

9

80.7%

of youth e-cigarette users in Los Angeles use flavored products as do 87.5% of hookah users and 87.4% of little cigar and cigarillos users.

9

57.3%

of Los Angeles high school students say it would be easy to get e-cigarettes if they wanted them.

Source: Los Angeles County Findings from the 2017-18 California Student Tobacco Survey

7 out of 10 African-American youth smokers (in the U.S.) smoke menthol cigarettes.

Read more about menthol

7 out of 10 African-American youth smokers (in the U.S.) smoke menthol cigarettes.

Read more about menthol

1 Juul pod delivers the same amount of nicotine as a full pack of 20 cigarettes.

IN THE NEWS

PRESS RELEASE: LA City Council Committee Bows to Tobacco Industry, Ignores Science and Public Testimony to Add Exemptions that will Hurt Kids to Flavored Tobacco Ordinance
December 5, 2019

PRESS RELEASE: Students, teachers, leaders call on L.A. City Council to act on flavored tobacco in schools
November 7, 2019

Why flavored vaping products are this era’s Big Tobacco menthol cigarettes
September 26, 2019

PRESS RELEASE: L.A. Families Fighting Flavored Tobacco Commends LA County Board of Supervisors for Moving to End Flavored Tobacco Sales
September 24, 2019

PRESS RELEASE: Statement on Governor Newsom Announcement Regarding Flavored Tobacco
September 16, 2019

EDITORIAL: Banning flavored vapes may not stop a deadly respiratory outbreak, but it can cut teen use
September 12, 2019

Let’s ban vaping now
September 11, 2019

PRESS RELEASE: Statement on Trump Administration Announcement Regarding Flavored Tobacco
September 11, 2019

Primera muerte por cigarrillo electrónico en California
September 6, 2019

PRESS RELEASE: Statements on New Legislation to End the Sale of Flavored Tobacco in Redondo Beach
September 4, 2019

PRESS RELEASE: Vaping Increases Among Los Angeles County Youth
August 19, 2019

OP-ED: Let’s call this youth vaping crisis what it is: A Juuling epidemic
August 15, 2019

New Documents Show JUUL Deliberately Targeted Children to Become the Nation’s Largest Seller of E-Cigarettes
July 29, 2019

Juul Targeted Schools and Youth Camps, House Panel on Vaping Claims
July 25, 2019

OP-ED: It’s time to stop dithering and do something about the teen vaping epidemic
June 24, 2019

FDA: ‘Influencers’ promoted vaping without suitable warnings
June 7, 2019

Mounting lawsuits against Juul reminiscent of early tobacco litigation
May 27, 2019

US health officials move to tighten sales of e-cigarettes
March 13, 2019

Juul Sheds Its Anti-Smoking Cred and Embraces Big Tobacco
December 20, 2018

PARTNERS

L.A. City Residents:

Tell city council to end the sale of all flavored tobacco products.